Ramón Rivas was born in Lands of Don Quixote (Castilla-La Mancha / Spain), a land rich in literary and artistic heritage. His family environment and the multidisciplinary influence of his professional activity; in sports, music, engineering, inventions and art, in Castilla-La Mancha and Madrid, he was decisive for the artistic creation, of a very personal and different style, called Rivismo, based on the application of Experiential Brushstrokes. During the last nineteen years, his research has managed to reinforce the Concepts and Philosophy that predominate in Rivismo and that have given prominence to the material elements to which he has assigned aspects, functions and values of people.